As a true Pacific Northwest native, Talking Rain was the first sparkling water I ever really connected with (sorry, La Croix). That personal connection made this project especially meaningful.

Collaborating with marketing and design teams, I crafted copy across a wide range of platforms: primary brand texts, headlines, social media post titles and CTAs for static and video ads on Facebook, Instagram, and beyond; voiceover scripts for Spotify, Pandora, and live radio spots; plus carefully crafted headlines for Google search campaigns.

Each word was designed to capture the brand’s fresh, approachable spirit—and to engage thirsty audiences wherever they are.