LinkedIn Spark 2022
Spark is LinkedIn’s flagship sales event—a 60-minute interactive broadcast streamed live to a global audience. For the 2022 edition, I was brought in to shape content across every stage of the experience.
From the first invitation to the final keynote, I wrote:
Event invite copy
Opening remarks and host messaging
Interstitial entertainment scripts
Segment structure and content flow
Interview arc and questions for our special guest keynote
It was storytelling meets strategy—designed to keep audiences engaged, informed, and inspired from start to finish.
YOUR MOMENT WON'T WAIT
YOUR MOMENT WON'T WAIT
Dirty Data
LinkedIn wanted a light, comedic interstitial to spotlight a not-so-funny topic: inaccurate, incomplete, or inconsistent data.
The result? Dirty Data with Grandma.
A playful concept with a sharp point, this sketch-style segment showed just how messy things can get when your data’s out of whack—with a little help from everyone’s favorite no-nonsense grandma.
Yes, it was weird. Yes, it was delightful. And yes, it made the dangers of dirty data surprisingly memorable.
Utilize Data For Your Own Progression
To spotlight the power of LinkedIn’s Sales Navigator tool, I wrote the lyrics for a short, catchy jingle that celebrated connection, data, and personal growth—all in under a minute.
The goal? Make it memorable, make it singable, and make data feel just a little more fun.
Keynote Interview
I had the wild privilege of writing the finale for the event: a one-on-one conversation with Ryan Reynolds. I crafted the full interview arc, shaping a dynamic dialogue that explored his career—and how relationships have played a starring role in his business success.
Unfortunately, I can’t share the actual interview due to his contract... and because he insists on personally approving every camera angle. Movie stars, am I right?
The vibe? Equal parts heartfelt wisdom, smart business talk, and perfectly timed jabs at the studios that underestimated Deadpool.
