Chris Long Foundation
As part of the Waterboys team at The Chris Long Foundation, I joined a powerful mission: raise funds to bring clean, sustainable water to communities in Tanzania. Together, we raised $150,000—enough to build two high-capacity wells that will serve tens of thousands of people for years to come.
I led creative development for the campaign, crafting everything from email and social media content to physical promotional materials: designed the t-shirt, built the ad creative, wrote all accompanying copy, and developed the social rollout strategy—resulting in a successful, high-impact fundraiser rooted in purpose and storytelling.
In the Western world, clean water is something we rarely think twice about—it’s expected, a given. But in many communities around the world, access to safe water changes everything. It fuels opportunity. It empowers equality. It gives people a real shot at life.
With this in mind, I set out to craft a message that was simple, shareable, and deeply human. A message that could live on a t-shirt, in a tweet, or in someone’s heart: Water is love.
Because sometimes, the most powerful truths are the simplest.
