My role:
To help shape how we show up in the world and how we connect with each other—managing everything from brand voice and executive messaging to employee campaigns and global announcements.
At FDH Aero, as Manager of Marketing Communications, I lead the charge on internal and external marketing communications—building alignment from the C-suite to the warehouse floor. This is a look at the work that’s brought the FDH brand to life—strategic, clear, and rooted in purpose.
Rebrand
A global leader in aerospace supply was ready for a brand evolution. Partnering closely with the Executive Vice President of Marketing & Communications, I helped lead a full-scale rebrand—reimagining FDH Aero’s story from the inside out. Our goal: to craft a bold, cohesive identity that reflects the company’s scale, ambition, and rightful place at the forefront of the industry.
Copywriter
David Dossett Aberg
Brand Story
FDH Aero is one of the world’s top aerospace supply chain companies, known for quality, precision, and innovation. But despite its global reputation, the brand wasn’t telling its story in a way that matched its impact.
So we set out to change that—building a bold new identity and clear, cohesive narrative that captured who FDH Aero is and the value it delivers worldwide. And we didn’t stop at external messaging. A rebrand this big needs to resonate just as strongly inside the company as it does out in the world.
FDH Aero is powered by people.
They’re at the heart of everything the company does. So we made them the heart of the brand—crafting a vision, mission, and values grounded in purpose, driven by passion, and built to inspire.
Designed to Deliver
Great taglines should lodge themselves in your brain—quick, simple, impossible to shake. As we pressured-tested ideas for FDH Aero, one rule guided us: it had to feel unmistakably FDH Aero.
Supply chains are shaky; expectations are not. When jets are grounded or production lines stall, the partner who shows up—fast, stocked, unfailingly reliable—wins the day. That’s FDH Aero. Every process, every part, every promise is engineered for one outcome: on-time delivery that never flinches.
Designed to Deliver.
Three words. Zero fluff. Pure FDH Aero.
Copywriter
David Dossett Aberg
Internal & External Communications
Whether it’s introducing a new executive to the industry or welcoming a new hire to the team, I craft communications that connect—across time zones, channels, and audiences.
Externally, I’ve developed leadership bios for the FDH Aero website and press releases for senior hires that tell a clear, confident brand story—built to resonate with media, partners, and customers alike.
Internally, I help turn milestones into meaning.
For FDH Aero’s 60th Anniversary, we built global celebrations centered not just on our legacy, but on our people. Every activation was designed to reflect our core values—connectivity and service to others—through shared experiences, storytelling, and localized moments across offices worldwide. From LA to Singapore, we created opportunities for teams to feel connected to each other—and to something bigger.
Because the best brand stories don’t just live online. They live in culture.
Copywriter
David Dossett Aberg